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Lead response time dropped to under 90 seconds, 24/7. Inquiry-to-showing conversion improved in the first month.
Under 90 seconds
Response time
24/7, fully automated
Coverage
Zillow, Realtor.com, website
Lead sources connected
Webb & Associates was getting 200+ leads a month from Zillow, Realtor.com, and their website. Agents were responsive during business hours, but a significant chunk of leads arrived evenings and weekends. A lead sitting for 6 hours was usually already talking to a competitor. The team lead estimated they were losing 30–40% of viable leads to slow response time.
We built a lead pipeline connecting Zillow and portal webhooks to Follow Up Boss, with an immediate personalized text via Twilio that references the specific property the lead inquired about. Three qualifying questions run automatically over the following 10 minutes. Based on answers, the lead is scored and routed to the right agent. Qualified leads with active timelines get a showing scheduler. Leads that don't respond enter a 7-day drip sequence with property matches.
Response time dropped to under 90 seconds regardless of when the lead arrives. Inquiry-to-booked-showing conversion improved noticeably in the first month. Several leads mentioned 'you were the first one to get back to me' when they showed up for appointments — which is exactly what the MIT data predicts when you respond in the first 5 minutes.
Lead arrives from Zillow, Realtor.com, or website contact form.
Within 60 seconds: personalized text references the specific property they inquired about.
Automation asks 3 qualifying questions over the next 10 minutes: timeline, budget range, pre-approval status.
Answers scored. High-intent leads routed to the agent best matched by property area.
Agent notified with full lead context: source, property interest, qualification answers.
Automation sends showing time options pulled from the agent's calendar. Lead picks a slot.
Showing confirmed. Lead receives a calendar invite and pre-showing info.
Non-responders enter a 7-day drip sequence with relevant property matches based on their criteria.
Timeline: 3 weeks
Results like these start with a free call.
If the same approach fits your situation, I'll tell you how. If it doesn't, I'll tell you that too.
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