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Facebook lead inquiries now get an immediate SMS conversation, and staff step in only when a human is actually needed.
Immediate SMS follow-up
Initial response
AI qualification with human handoff
Routing model
Facebook Lead Ads, SMS, Slack
Channels
Smile Again Dental was running Facebook ads for dental implant consultations, but new patient inquiries were inconsistent once they entered the funnel. Some leads sat untouched. Others received generic replies that did not actually qualify the patient or move them toward booking. There was no reliable triage layer between the Facebook form submission and the front desk, which meant staff attention was being spent unevenly and good inquiries could cool off before anyone engaged them properly.
We built a GoHighLevel workflow system around Conversation AI with three connected parts. First, an eligibility gate checks contact type, assigns eligible records to the dedicated AI user Sandra P, and tags them for AI handling. Second, when an AI-eligible contact replies, a reply handler hands the conversation to GoHighLevel's SMS-based Conversation AI, which asks qualification questions related to implant candidacy and moves qualified leads toward consultation booking. Third, if the bot cannot handle the conversation or a human should take over, the workflow applies the right handoff tags, assigns the contact to front desk staff, and sends a Slack notification so someone can step in with context. Stop and opt-out handling was also built in so patients can exit cleanly.
New Facebook inquiries now receive an immediate AI response over SMS instead of waiting in a queue or getting a generic follow-up. The practice has a cleaner split between what automation should handle and what should go to staff. Qualified prospects can be engaged and moved toward booking automatically, while exceptions and handoffs reach the front desk with the right tags and ownership already in place.
A new Facebook lead enters GoHighLevel and passes through the eligibility gate.
Eligible contacts are assigned to Sandra P and tagged for AI handling.
When the contact replies, GoHighLevel Conversation AI takes over the SMS conversation and asks qualification questions for implant consultations.
Qualified leads are guided toward consultation booking inside the existing GoHighLevel setup.
If the bot cannot answer, the contact requests a human, or a handoff rule is triggered, the workflow tags the record, reassigns it to staff, and sends a Slack alert.
Stop and opt-out logic closes the loop cleanly so patients are not kept in the automation when they do not want further messages.
Timeline: 2 weeks
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